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False Equivalence

Frame a superior choice by equating it with an inferior option to highlight value.

Related Elements

Logical Fallacies
False Cause
Influence decisions by linking unrelated outcomes, creating perceived value through association.
Logical Fallacies
Post Hoc Ergo Propter Hoc
Establish cause-and-effect relationships to influence buyer decisions and reinforce product value
Logical Fallacies
Thought-Terminating Cliché
Simplify complex discussions by using familiar phrases that swiftly redirect customer focus and agreement

Last updated: 2025-12-01